Very original and creative. Love the smart concept behind it too
The concept behind this poster was to represent the freshness of the Barilla brand by re-creating the unique shape of their sauce bottle, using the very garden fresh ingredients, they use to make their sauce. Our idea was that the bottle shape could be re-made using the different ingredients found in each flavor of Barilla sauce. For example, in this poster we see a Barilla bottle created from all the ingredients used in their ‘Mushroom Sauce'. Similarly, a bottle for every Barilla flavor can be made with its related ingredients, turning the poster into a series of eye catching and appetizing images! All of which showcase the best quality of ingredients Barilla uses to make its sauces.